Feel It - Mixed Emotions

“Feel it” is a branding for a fictional, chemical, emotion shop. The pharmaceutical styled shop sells liquid compounds of a range of emotions that varies from basic feelings (Anticipation, Joy) to more complex ones (Optimism = Anticipation + Joy). The molecular imagery of each package (shape and color) change according to the desired emotion.































































Shop sign (Made from 500 test tubes):







The project was made at the “Shenkar College of Engineering and Design”, Israel, 2009.