Herzliya Biennial 2009

A proposed identity for The Herzliya Biennial 2009 of Contemporary Art in Israel.
The design is based on the urban surroundings, which is the focus of the biennial (street art) and a bit of surreal style, while making sure not to overshadow the actual artwork.
A second, diagonal grid was used in the promotional materials to obtain a more vibrant, edgier feel.

project was made at the “Shenkar College of Engineering and Design”, Israel, 2008.